![]() ![]() Miso users "check in" to TV shows or movies - much like they do on Foursquare and Gowalla for physical places like bars and restaurants - to share what they're watching on Twitter and Facebook and earn badges. It's early, but you're going to see in the next 12 to 18 months a series of start-ups experimenting in new ways to layer digital on the TV experience."īazaar Labs has already released an iPhone app called Miso that suggests another avenue opening up. "People will be more receptive to typing. "I do think that with the iPad you are going to see a lot more conversation because the screen is bigger," he said. The iPad is going to open new opportunities, said Somrat Niyogi, CEO at the app developer Bazaar Labs. Part of the idea is that mobile devices are easier and more appealing to play with while watching TV than laptop or desktop computers - but the tablet will hit the sweet spot in between. Frank noted, but the iPad apps under construction are a reminder that TV is not about to sit the tablet out. Mobile phone apps to run on the iPhone and Android devices remain MTV's priority for 2010, Ms. Frank, referring to recent Nielsen data quantifying a longstanding observation. ![]() "Fifty-nine percent of people are multitasking when watching TV - that's something we've always known," said Ms. ![]() IPad apps for "Beavis and Butt-Head," "MTV News" and "VH1 To Go" are all due in April, she said. Kristin Frank, general manager of MTV and VH1 Digital, said MTV is focusing on two approaches to its apps, whether for mobile or the iPad: co-viewing apps that capture the social-media chatter around TV and awards shows and apps for video on the go. "This means the iPad could be the appendage that makes interactive TV a reality." MTV Networks, for example, is developing a "co-browsing app meant to be used while watching live TV," said one executive familiar with MTV's iPad plans. ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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